David Burden is deputy vice president, head of content strategy, guiding the creation of multimedia content and managing Princeton’s range of communications channels to tell the University story and amplify institutional priorities among internal and external audiences. David works with talented and dedicated staff and leaders within communications — as well as academic and administrative leaders across campus — to further distinguish Princeton as a preeminent research university with a profound and distinctive commitment to undergraduate liberal arts education. His team includes more than 20 skilled professionals, including communications strategists, researchers, writers, editors, art directors, graphic designers, web designers/developers, producers, photographers, videographers, podcasters and social media specialists.

Previously, David was senior vice president, strategy at 160over90 where he helped lead research, brand strategy, engagement strategy and creative campaigns for global brands and institutions including Nike, Mercedes-Benz, the Philadelphia Eagles, the International Champions Cup, UCLA, Notre Dame University, the University of Virginia, Georgetown University, The New School, Temple University and many others.

David is a 25-year agency veteran, with extensive experience in market research, data analytics, strategy, traditional media, digital media, creative and activation. His work has won numerous awards and accolades including a Jay Chiat Strategy Award and several Clio Awards, and has been covered in The New York Times, The Chronicle of Higher Education and USA Today. Beyond higher education, David’s nonprofit work has included the National Constitution Center, The Woodmere Art Museum, The Milton Hershey School and the National Organization on Disability.