Web, Social Media & App Requirements


We review all sites that use the princeton.edu domain before they launch to be sure they meet the University’s branding and accessibility requirements. Please consult with us when you begin your project and ask for a review at least two weeks before you plan to launch.

Here’s what we look for:

Keep in mind as you plan and manage your site:

  • You should "own" photos, visual elements and text you publish or have permission from the owner to publish them.
  • “Rights, Rules, Responsibilities” applies to the web, and you are responsible for making sure your content follows these guidelines.

Request a review

Social Media

While there are many social media accounts across the University, we aim to provide an engaging social-media experience no matter which Princeton accounts our audiences follow. Campus partners are encouraged to review our social media guidelines and apply to be listed on the University's Social Media Directory.

Mobile Apps

University mobile apps can appear in app stores under the University's brand name when they meet standards for branding, accessibility and usability, and are designed to serve a broad audience. Please contact the Office of Communications for information before you begin your project.

Note that there are specific guidelines regarding the use of University trademarks (.pdf) by third party developers, especially in promotional materials.