We review all sites that use the princeton.edu domain before they launch to be sure they meet the University’s branding and accessibility requirements. Please consult with us when you begin your project and ask for a review at least two weeks before you plan to launch.
Here’s what we look for:
- Your site identifies itself as a Princeton site by using the Princeton University logo in your site’s header or footer. The logo uses an approved treatment with proper fonts and colors, and links to princeton.edu.
- You show the University’s copyright notice, including the current year (“© 20xx The Trustees of Princeton University”) in the footer.
- Contact information for your unit, including address and phone number, is clear and is part of your site’s footer.
- Your site doesn't advertise, endorse or link to commercial ventures. (There are exceptions: factual mention of the entity to tell your story in ways that do not endorse the company, or for copyright and attribution purposes.)
- You provide a site-specific search or link to the University’s search.
- Your site is consistent with the University's accessibility policy (WCAG 2.0 Level AA). In short:,
- Your site is fully readable by a screen reader, and includes alternative text for images and closed captions for videos.
- Your navigation is simple, consistent and comprehensive, can be operated using a keyboard, and indicates where a user is within the site.
- Your color choices have sufficient contrast for users to easily read text and discern interactive elements.
- You link to the University's Accessibility site in your footer using "Accessibility" as the text.
For more information, see the University's accessibility standards and guidelines.
Keep in mind as you plan and manage your site:
- You should "own" photos, visual elements and text you publish or have permission from the owner to publish them.
- “Rights, Rules, Responsibilities” applies to the web, and you are responsible for making sure your content follows these guidelines.
While there are many social media accounts across the University, we aim to provide an engaging social-media experience no matter which Princeton accounts our audiences follow. Our social media guidelines help to provide content that is unique, creative, informative, engaging and consistent content.
University mobile apps can appear in app stores under the University's brand name when they meet standards for branding, accessibility and usability, and are designed to serve a broad audience. Please contact the Office of Communications for information before you begin your project.
Note that there are specific guidelines regarding the use of University trademarks (.pdf) by third party developers, especially in promotional materials.