Logo & Graphic Identity

Identity Materials


    Princeton Colors

    PMS 158 swatch

    “Princeton Orange” is defined as Pantone (PMS) 158, the closest ink match to the swatch of cloth showing the orange adopted by the trustees in 1959 and kept in the archives for historical reference.

    In print, Princeton Orange should be printed as a spot color (PMS 158) whenever possible. It will never reproduce as brightly and richly in four-color process as it does as a spot ink (bright oranges never do).






    e77500 on white and f58025 on black
    small text is hard to read

    On the Web, #e77500 is used on white and #f58025 on black. Note that Princeton orange on white is not an accessible color when used for small type. Please reserve its use for headers or other elements displayed at greater than 24px regular or 19px bold. 


    Signature (Logo)

    Princeton's signature should be used on all official Princeton publications and websites to signal a publication’s core relationship to the University. Its use is also encouraged on promotional materials for events for which Princeton is the primary sponsor.

    The signature should not be altered. The signature is provided to University offices as a “lock-up” with all components sized and positioned correctly. Note also that the signature is a trademark, and uses other than official University materials may violate our intellectual property policies.

    two-line signature

    The primary signature comprises the two-line (stacked) wordmark and the shield. In print, the recommended width is 1.5 inches (9 picas); below 1.25 inches (7.5 picas) and the text will be difficult to read. On the web, the recommended width is between 150 and 200 px.

    one-line signature

    The one-line signature should only be used in cases where the primary signature does not fit well, such as on the spine of a book, a narrow banner, or some website headers. Note: On a white background, the shield should not have an outline. In print, the recommended width is 3 inches (18 picas). On the web, the recommended width is between 300 and 350px. 

    The signature is designed to work best left aligned. Text should align with either the left edge of the shield or the left edge of the wordmark:

    left aligned
    hanging alignment


    Space should be left around the signature; at a minimum, the space should be equal to the height of a capital letter at any given size. This applies to both the primary and one-line signature. If the signature has to be used centered or in close proximity with centered text, increase this space so that the text does not look off-center to the eye when mathematically on center. 

    isolation around signature
    centering requires more space

    Signature Downloads

    A Princeton University employee or student login is required for each of these downloads.

    • Common signature files for web and word processing (PNG and SVG)
    • Document letterhead and presentation templates (DOC and PDF, PU login required)
    • Full Graphic Identity Guide with letterhead and apparel lockups (PDF,  PU login required)
    • One-line signatures and Two-line signatures for print designers (AI and EPS). Variations are marked "C" for use on coated paper, "U" for uncoated paper or "CMYK" for process color. Hairlines are thicker on the versions for uncoated paper. Variants are also provided with a hairline outline around the shield for single-color printing on white, or for display on a black or orange background: 
      orange and monochrome signatures


    Princeton's official fonts are Princeton Monticello (serif) and Franklin Gothic (sans serif).

    Current Princeton University employees and students with a valid NetID may download Princeton Monticello for official University business use in print or on the web. Individual Franklin Gothic licenses must be purchased from a font foundry.

    Note that Princeton Monticello does not render sharply enough on the web for body text, and can appear over-weight when bolded. Its use on the web is only recommended for headers and subheadings, at normal (400) weight. 

    If you have questions regarding installation or use, please call 609-258-5734.