Our digital team works closely with the Office of Information Technology to help partners across campus plan and execute their digital communications initiatives and meet University standards for branding, accessibility and social media. We also promote campus partners on the University's main social media channels and maintain the University's social media guidelines to ensure our messaging is consistent and engaging.
We can help you develop your web and social media plans, including:
- implementing web and social media best practices
- livestreaming and other event coverage
- matching the right platforms to intended audiences
- developing a social media editorial calendar
- planning complex projects and working with vendors
- using analytics to make strategic decisions
- digital accessibility
- performance auditing
We are responsible for reviewing University websites before launch for compliance with branding, intellectual property and accessibility policies. Please contact us at the beginning of your project so we can help you avoid delay from last-minute changes.
Social Media Strategy
The Princeton Social Media Team manages the primary Princeton University social media accounts (Facebook, GIPHY, Instagram, LinkedIn, Twitter and YouTube) and leads the University community in strategic social media efforts including ensuring that all Princeton-affiliated accounts provide engaging content that best represents the University.
Campus partners are encouraged to follow the University's social media guidelines, register for the social media directory and join the Princeton Social Media Network, the University's group of social media communicators.
Additionally, the Princeton Social Media Team is available to help with channel and campaign strategy, event promotion and coverage, livestreaming and multimedia storytelling. Contact the Princeton Social Media to get started.